Product
Data Fabric and Data Lakehouse
Industry
Telecommunications
Country
Nigeria
Campaigns move at the speed of the subscriber
MTN Nigeria uses LigaData’s data foundation to move high-volume subscriber events into its campaign engine in real time, shortening the distance between customer behavior and the next relevant action.
Challenge
At national scale, yesterday’s data is already too old for many customer interactions. MTN Nigeria needed to process tens of millions of daily subscriber events reliably and make those signals available to campaigns while they were still relevant.
Solution
- Ingest high-volume subscriber events into one governed data lakehouse.
- Stream selected events to the campaign engine in real time.
- Keep campaign actions connected to consistent customer data.
- Operate continuously at the scale of a national mobile network.
Results
MTN Nigeria streams 50 to 70 million subscriber events each day from LigaData’s lakehouse into its campaign engine, giving customer teams a real-time foundation for relevant engagement.
50–70MSubscriber events processed every day.
Real timeEvents streamed into the campaign engine.
GovernedOne consistent foundation for customer actions.