Product
Data Fabric and Data Platform
Footprint
17 countries
Scale
280M subscribers
One governed data foundation across the group
MTN rebuilt its data foundation with LigaData, unifying information across operating companies and creating a governed view of subscribers that supports analytics, AI, network optimization, mobile financial services, and customer value management.
Challenge
Fragmented information across many systems prevented real-time decisions. MTN needed to store new data types, provide AI at scale, and create one consistent foundation that could serve operating companies ranging from a few million to more than 70 million subscribers.
Solution
- Deploy a unified data lake and analytics platform across the group.
- Correlate operator data into a governed subscriber view.
- Scale elastically for operating companies of different sizes.
- Support thousands of use cases across commercial, network, and service teams.
Results
The transformation won the Cloudera Data Impact Award for Industry Transformation. Independent analyst Analysys Mason later published commercial results from the shared data fabric, including year-on-year customer-value-management revenue growth in Uganda, Ghana, and Nigeria.
183%Year-on-year CVM revenue increase in Uganda.
130%CVM revenue increase in Ghana.
44%CVM revenue increase in Nigeria.