Analysys Mason Publishes Research Study Highlighting LigaData’s Key Role in MTN’s Digital Operator Transformation
Global leaders in Telecommunications, Media and Technology (TMT) research, Analysys Mason, have reported on the digital transformation successes of LigaData’s relationship with client MTN.
“LigaData’s ability to both create a platform as well as support MTN’s large and small operating companies has been instrumental in ensuring the project success,” said Justin van der Lande, Principal Analyst for Analysys Mason. “The long-term managed services contract has enabled a full partnership to be inbuilt without the expense associated with much larger system integrators and has allowed LigaData to build, test and deliver a data fabric that can scale to meet the growing requirements of MTN’s 280 million subscribers in 17 countries.”
The most significant benefit of the project has been the doubling or tripling of CVM Revenue based on a rich set of subscriber data: 183% at MTN Uganda, 130% at MTN Ghana, and 44% at MTN Nigeria.
“We were struggling to make real-time decisions because of fragmentation in terms of information sitting in multiple computing systems,” said Charles Molapsi, MTN Group CTIO, Group CEO office. “This platform unifies the data and enables us to do real-time decision-making across the business.”
Analysis Mason found that LigaData is supporting MTN across a wide array of use cases:
- Customer Experience – Customer Value Management and Customer Lifecycle Management
- Mobile Financial Services – Mobile money (MoMo), mobile lending, creditworthiness algorithms and fraud detection
- Network Management and Optimization – Ingesting network data to analyze service quality, reduce dropped calls, cell tower utilization, planning and expenditures
- Location Based Services – Real-time agent placement decisioning and ATM fraud detection
- Digital Products & Services – Streaming music & streaming video
Analysys Mason highlighted three key components of the growth: LigaData Flare – a data integration and decisioning platform optimized for mobile operators. LigaData Data Fabric – unifies and correlates mobile operator and subscriber data into a single 360° view, eliminating data islands, and enabling dynamic data pipelines and reusable data services. Sancho – an AI Analytics App for Executives that combines the benefits of a digital dashboard that delivers easy and instant mobile access to real-time KPIs, trends, and notifications.
“Processing trillions of data records per month has truly transformed the way the Business understands our customers and uses actionable and more valuable insights to drive customer experience,” said Nikos Angelopoulos, MTN Group Chief Information Officer.
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