LigaData’s new telecom-focused products build on LigaData’s many years of experience working closely with dozens of Telcos around the world in their initiatives to become data-driven enterprises. In this blog post, we take a closer look at what’s new in the LigaData Telecom Data Fabric, unveiled at MWC2024.
The telecommunications industry has been undergoing a significant transformation, with traditional telcos shifting from being focused on voice and data connectivity to becoming technology companies, or "techcos." This evolution is driven by the higher margin revenue...
With the sheer volume and variety of subscriber interactions, telecom operators face the challenge of accurately estimating the long-term revenue potential of each subscriber. Understanding and engaging with subscribers is not just a business tactic; it’s a strategic imperative. “Subscriber Insights” enables Communications Service Providers (CSPs) to dive deep into their customer base, prioritize high lifetime-value subscribers, anticipate churn, optimize engagement, and craft services that boost both satisfaction and retention. This is where Customer Lifetime Value (CLV) analysis comes into play.
Emerging market economies are leap-frogging the traditional financial services sector and are moving directly to mobile financial services for making payments, remittances, insurance, lending, and marketplaces. The rise of AI to power more and more applications is...
With hyper-personalized behavioral intelligence in hand, Telcos can orchestrate engagement and craft experiences with finesse. Micro-segmentation and hyper-personalized targeting emerge as powerful tools, allowing Telcos to tailor experiences to minute and dynamic customer clusters. Generative AI comes to the forefront in this endeavor, excelling at identifying intricate behavior patterns and unearthing novel segments that traditional AI is unable to uncover. This analytical capability is central to shaping experiences that resonate profoundly with individual users, driving engagement and satisfaction.
Mobile Operators are pivotal to the success of Smart City strategies. Connectivity is arguably the cornerstone of any successful Smart City. However, the involvement of Mobile Operators goes far beyond simply supplying the network. The United Nations estimated that...