MTN Group and & LigaData win the prestigious Cloudera Data Impact Award

LigaData client MTN Group has scooped up the Cloudera Data Impact Award for driving group-wide digital transformation, using Cloudera and LigaData’s products as its strategic data and analytics platform.

MTN won the most competitive category ‘Industry Transformation’ – for organizations that move their business to the next level and disrupt their industry by identifying new technologies, applying new skills, and operationalizing processes. MTN triumphed over an international field of entrants from a broad variety of industry sector, including finalists: BANK NEGARA INDONESIA (PERSERO), NATIONAL PAYMENTS CORPORATION OF INDIA & SBERBANK.

MTN leveraged new technologies to support real-time decision-making, store new data types and provide AI capabilities at scale. The business deployed a unified data lake across the majority of its operating companies featuring the new data and analytics platform, built in partnership with LigaData to make their ambitions a reality. The solution scales elastically for operating companies of all sizes, ranging from few million to over 70 million subscribers.  MTN has enabled thousands of case studies across multiple business areas, including: network optimization, mobile financial services, digital customer services and customer value management.

Cloudera’s Data Impact Awards Panel: To aid in Africa’s digital transformation, MTN is driving a strategy called Ambition 2025 across all 21 of its independent operating companies in Africa and the Middle East. As part of this, MTN needed to leverage new technologies to support real-time decision-making, store new data types and provide AI capabilities at scale. MTN deployed a unified data lake, featuring a new data and analytics platform named EVA (Enterprise Value through Analytics), built in partnership with Cloudera and LigaData. EVA unifies data from MTN’s different operator systems, creating a 360° view of subscribers. With thousands of data points gathered about a particular subscriber, MTN can now provide better services and products aligned to customer needs. This has led to a significant increase in upsell, cross-sell, and subscriber retention for the business. In turn, MTN’s new capabilities to better utilize and analyze performance data have made improvements that increase cell coverage and its Net Promoter Score while decreasing customer turnover and drop calls. This is an industry change that is truly, allowing customers to experience more connected lives.

The transformation is profound. An MTN group-wide approach is in progress, creating a single view of critical data and providing a single source of high-quality data to support the business in real-time if needed.

Find out more about the Cloudera Data Impact Awards: HERE

About LigaData

LigaData of Silicon Valley specializes in managed data services and products for mobile operators to facilitate digital transformation, achieve data-driven outcomes, and optimize operator resources. LigaData’s services and software products are used by mobile operators around the world to extract greater value from their existing infrastructure, whether through improved analytics, decisioning or AI.

More about LigaData’s Products:

• LigaData Data Fabric: Unifies and correlates mobile operator and subscriber data into a single 360° view, eliminating data islands and enabling dynamic data pipelines and reusable data services
• LigaData Flare: A data integration and decisioning platform optimized for mobile operators that improves operational and subscriber insight
• Sancho: A mobile analytics app, providing teams with easy mobile access to their enterprise KPIs.